Traffic lost before it reached Amazon
The author had a book published on Amazon, but the traffic she generated wasn't clearly reaching the product listing: it got lost along the way.
Client
Coaching para Opositores
Success story · Amazon Ads + Landing page
// Real project figures — zero filler, zero made-up ROAS.
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The author had a book published on Amazon, but the traffic she generated wasn't clearly reaching the product listing: it got lost along the way.
We built a dedicated landing page with a single goal: taking the reader to the Amazon listing, and added a well-targeted Amazon Ads campaign to reinforce it.
The click-through rate from the website to Amazon grew by 260%, from 15 to 54 clicks a month. Every interested visit now reaches the book.
Dedicated landing pageA single page focused on directing people to Amazon.
Amazon Ads campaignTargeting by real civil-service candidate profile.
Click trackingPrecise measurement of the journey to the book listing.
Copy optimisationText written for exam candidates, not for generic readers.
Audience targetingAudiences refined by exam category.
Creative testingTesting variants to improve the click-through rate.
The same book, a far clearer path to the Amazon listing.
The traffic we generate now genuinely reaches the book; it doesn't get lost on the way.
Other cases with the same approach: results before promises.
Ads nobody was looking at.
Bookings tied to whatever was spent on Ads.
No digital presence at all in a highly competitive sector.
No lock-in · No small print · A reply in under 24 h
// A real Coaching para Opositores case — delivered by the Gran Vía Solutions team.
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